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April, 2024 Update from the Intellectual Freedom... April, 2024 Author U Videos on Demand: Reaching... April, 2024 Finding a Social Media Freelancer (If... Moments: Publishing Trends and Key Occasions for Summer 2024 by April Flores | March, 2024 This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors. Read more You’re Invited to Author University: Reaching Readers with Newsletters & Video Platforms by Phil Stamper-Halpin | March, 2024 One registration gets you access to both sessions as well as the social hour for PRH authors! Penguin Random House is thrilled to invite you to Author University Bonus Sessions 2024, a half-day virtual learning event featuring a selection of breakout authors and social media experts giving advice on the topics that impact authors the most. Read more How to Increase Social Media Engagement for Short-Form Video Content by Jacky Bethea | March, 2024 Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success. Read more Penguin Publishing Group Partners with BLK Book Swap by Carolina Meurkins | March, 2024 On Sunday, February 18, Penguin Publishing Group partnered with BLK Book Swap , a grassroots organization amplifying Black literature, to lead a book swap event in celebration of Black History Month! The community book swap was held at Aunts et Uncles , a Black-owned vegan cafe and concept shop in Flatbush, Brooklyn. More than sixty book lovers poured in to trade books and discover their next reads. Read more Uncovering the Myths and Truths of the Marketplace: A Video Presentation by Penguin Random House U. S. | February, 2024 In this newsletter, we are pleased to share an in-depth marketplace analysis to help create a collective understanding around key 2023 marketplace developments and provide actionable analysis on what we can all do in the year ahead. Following an introduction from Nihar Malaviya, CEO of Penguin Random House, a member of our Sales team, Reid Welsh, Senior Director, Sales Analysis, shares trends and developments about our ever-evolving book marketplace. From the impact of publishing during elections to category growth drivers, this presentation explores the opportunities, realities, and myths of the current marketplace. Read more Penguin Random House Ships 1 Million+ Books A Day by Penguin Random House U. S. | February, 2024 The nerve center and heart of Penguin Random House’s gold-standard supply chain, its Operations Centers, had an exciting and enormously productive and collaborative 2023. We collectively shipped more than 430 million books, receiving and shipping more than 11,000 truckloads across thousands of unique ISBNs. Getting books onto the shelves of bookstores around the world and into the hands of readers is what we do best—and we could not have done it without the help and skill sets of our more than 2,600 in-house associates. Read more Newsletters 101: How to Start Your Own Newsletter by Stephanie Bowen | February, 2024 Thinking about starting a newsletter? As an author, you may have a lot to say beyond the content of your book, and an email newsletter can be a great medium for this. In this article, we cover the basics of creating and launching your own newsletter. Read more Next Page log in to the author portal In the Penguin Random House Author Portal you can find your sales figures, tutorials on social media, & other resources that can help you connect with your audience. 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